There is much more to protecting the investment in a business than simply insuring the physical assets of the business. The owners, shareholders, and/or those that have provided investment finance expect an income stream that will cover the financing costs, the costs of operating the business and an acceptable level of net profit to reward them for the business risk that they have taken, their entrepreneurial skill, a return on their assets, etc. The net profit and ongoing expenses including, payroll, management and other staff bonuses and financing costs are all regarded as insurable Gross Income or Gross Profit depending on the policy, but whatever it is called, these expenses should be insured. Without it a business may simply go down the plug hole in the event of a loss..

Business Interruption insurance is at its heart a policy of indemnity. This means that it is designed to put the Insured back in the same position, as near as money will allow, to that which they would have enjoyed but for the loss.